2. Messaging Framework 

A. Big Promise
“Transform your gymnasts’ bar skills in just two days with GAGE’s world-class bar clinic, designed to eliminate fear, build confidence, and prepare for the upcoming season.”

B. Unique Mechanism

• Al Fong’s philosophy: Teach broadly, safety-proof the process, and focus on progression without perfection.

• Specialized drills, progressions, and strength-building techniques only taught at GAGE.

• Hands-on spotting lessons and access to exclusive tools like the Al Fong Spotting Blocks and bar cages.

C. Irresistible Offer

• What They Get:

  • A comprehensive 2-day clinic for a coach and two gymnasts.

  • Hands-on practice with cutting-edge tools and methods.

  • Friday night accommodations at the Hampton Inn with pizza and drinks.

  • Transportation between the hotel and gym.

  • A practical toolkit for building better bar skills (including tape grip guides and bar safety tips).

 

• Risk Reversal:
  “If you don’t see immediate improvement in your gymnasts’ bar performance, we’ll offer you a free follow-up consultation with our expert team.”

D. Scarcity and Urgency

• Limited spots available for personalized attention.

• Registration closes April 1, 2025.

 

Sales Strategy

1. Awareness Campaigns

• Email Marketing:

  • A segmented email blast to GAGE’s existing database, gymnastics clubs, and competitive teams.

  • Subject line examples:

    • “Unlock Bar Confidence: GAGE Complete Bar Clinic This April!”

    • “Ready for the Season? Elevate Your Bar Skills at GAGE!”

• Social Media Ads (Facebook & Instagram):

  • Focus on visuals of gymnasts executing advanced bar skills.

  • Highlight Al Fong’s philosophy and testimonials from past clinics.

  • CTA: “Register Today – Limited Spots Available!”

• Content Marketing:

  • Blog post: “10 Reasons the GAGE Complete Bar Clinic Will Transform Your Gymnastics Team.”

  • YouTube video teaser showcasing bar progressions taught at the clinic.

2. Lead Generation

• Create a landing page:

  • Example:

    • “You want your gymnasts to excel this season AND you’re searching for the best training tools. BUT traditional bar training often focuses on perfection rather than progression, leaving gymnasts frustrated and fearful. THEREFORE, the GAGE Complete Bar Clinic is here to transform your approach and help your team swing into the season with confidence.”

  • Include testimonials, clinic details, and a simple registration form.

  • Incentivize early sign-ups with bonus content (e.g., an exclusive bar training PDF).

3. Conversion Tactics

• Offer payment plans: “Split the $699 into two easy payments.”

• Provide a VIP package upgrade for $150:

  • Includes a post-clinic private session with GAGE coaches.

 

Marketing Channels

Social Media:

• Instagram Stories and Reels: Behind-the-scenes of past clinics, coach testimonials, and training tips.

• Facebook Groups: Share posts in gymnastics-related groups to reach passionate coaches.

Collaborations:

• Partner with gymnastics equipment suppliers to co-promote the clinic.

• Reach out to gymnastics influencers to share the event.

Direct Outreach:

• Call or email local and regional gymnastics clubs to introduce the clinic and offer group discounts for multiple registrations.

 

KPIs and Goals

Goals: (example – we need to have a goal #)

1. Register 25 teams (75 gymnasts and 25 coaches).

2. Generate $17,475 in revenue.

3. Achieve a 30% conversion rate from email campaigns.

Key Performance Indicators (KPIs):

• Email open rates: Target 40%.

• Click-through rate: Target 10%.

• Social media engagement rate: Target 5%.

• Registrations: Monitor daily registrations and adjust campaigns accordingly.

 

Post-Event Strategy

• Gather feedback through surveys for continuous improvement.

• Share event highlights and testimonials on social media to promote future clinics.

• Offer an exclusive discount to attendees for the next clinic or private training sessions.

 

With this comprehensive strategy, the GAGE Complete Bar Clinic will become the go-to event 

 

Sales Copy for GAGE Complete Bar Clinic

 

You want your gymnasts to excel on bars this season, AND you’re committed to giving them the tools to succeed.
BUT traditional bar training often feels overwhelming—perfection is prioritized over progress, and fear holds gymnasts back from reaching their full potential.
THEREFORE, the GAGE Complete Bar Clinic is here to transform the way you train, combining innovative techniques, hands-on coaching, and a philosophy that puts progress, safety, and fun at the forefront.

 

Why Attend?

At the GAGE Complete Bar Clinic, you and your gymnasts will:
✅ Master beginner-to-advanced bar skills, including releases, dismounts, and cast handstands.
✅ Eliminate fear and build confidence with drills that make falling safe and swinging fun.
✅ Learn Al Fong’s proven bar philosophy: “Teach broadly, safety-proof for mistakes, and train for tomorrow.”

 

What You’ll Get:

• 2 Days of Comprehensive Training:

  • Friday, 1:00 PM - 6:00 PM: Deep dive into foundational skills.

  • Saturday, 8:00 AM - 12:00 PM, 1:00 PM - 5:00 PM: Advanced progressions, drills, and techniques.

• Exclusive Training Tools & Techniques:

  • Strength-building exercises, tramp drills, and safety-focused falling drills.

  • Hands-on spotting lessons for releases, giants, and dismounts.

  • Al Fong’s innovative bar stations and complexes.

• Perks Included:

  • Friday night stay at the Hampton Inn (transportation provided).

  • Friday evening pizza and drinks.

  • Time for personalized Q&A over a beverage.

 

The Results?

• Faster skill acquisition.

• Fearless gymnasts who fall in love with bars.

• Coaches armed with tools to safely and effectively build the next generation of bar champions.

 

Spots Are Limited—Register Today!

This isn’t just another clinic—it’s the start of a new season, a new mindset, and new results. Reserve your spot now to transform your bar training with the GAGE Complete Bar Clinic.

📅 When: April 18-19
💲 Cost: $699 (Includes one coach and two gymnasts)
📍 Where: GAGE Gymnastics Center

➡️ Click Here to Register Now!

 

Stop waiting for the season to catch up to you. Start today.
Your gymnasts deserve it, and so do you.